Celebrating 125 years of mobility, Michelin USA is running a contest that both celebrates the open road and captures the spirit of American adventure—from the days of the treasure map to the time of the high tech treasure hunt.
Distributing 2,000 tire pressure gauges shaped like the iconic Michelin Man across the United States, each is assigned a unique tracking code used in the game of geocaching. The mission for each Michelin Man is simple—go forth and have an adventure.
And, while you’re out on the road, your Michelin Man is a useful tool for checking your tire pressure. Did you know your tires naturally lose 1-2 pounds of pressure each month? Driving on underinflated tires could cost you more at the pump and save up to 10,000 miles off the life of your tires.
The contest is simple:
- To get started, sign up for a free Geocaching Account and then use the official Geocaching App to locate one of the 1,600 Michelin Man tire gauges at geocaches all over the US. Each Michelin Man has a unique alphanumeric code which makes it a trackable.
- Snap a photo with a Michelin Man geocaching trackable. Have fun, be original, and make sure your photo captures the spirit of adventure.
- Share your photo on Facebook, Twitter, or Instagram, and hashtag #MichelinQuest to be entered into the contest. Click here for official contest rules.
The ten photos that best capture the spirit of adventure will each win a set of Michelin® passenger car or light truck tires and will appear on the MichelinUSA’s Facebook page (where the owner of the most liked photo wins a trip to an exclusive MICHELIN Red Guide event launch in San Francisco, New York City or Chicago OR a trip to the all new Formula E electric racecar series in Miami or Los Angeles.)
Visit michelin.geocaching.com for more information. The contest runs from September 8 – December 31, 2014.