Celebrating 125 years of mobility, Michelin USA is running a contest that both celebrates the open road and captures the spirit of American adventure—from the days of the treasure map to the time of the high tech treasure hunt.
Distributing 2,000 tire pressure gauges shaped like the iconic Michelin Man across the United States, each is assigned a unique tracking code used in the game of geocaching. The mission for each Michelin Man is simple—go forth and have an adventure.
And, while you’re out on the road, your Michelin Man is a useful tool for checking your tire pressure. Did you know your tires naturally lose 1-2 pounds of pressure each month? Driving on underinflated tires could cost you more at the pump and save up to 10,000 miles off the life of your tires.
The contest is simple:
To get started, sign up for a free Geocaching Account and then use the official Geocaching App to locate one of the 1,600 Michelin Man tire gauges at geocaches all over the US. Each Michelin Man has a unique alphanumeric code which makes it a trackable.
Share your photo on Facebook, Twitter, or Instagram, and hashtag #MichelinQuest to be entered into the contest. Click here for official contest rules.
The ten photos that best capture the spirit of adventure will each win a set of Michelin® passenger car or light truck tires and will appear on the MichelinUSA’s Facebook page (where the owner of the most liked photo wins a trip to an exclusive MICHELIN Red Guide event launch in San Francisco, New York City or Chicago OR a trip to the all new Formula E electric racecar series in Miami or Los Angeles.)
Visit michelin.geocaching.com for more information. The contest runs from September 8 – December 31, 2014.
Julie Henning is a freelance writer and journalist based out of Eugene, Oregon. She is a member of the Society of American Travel Writers and owner of the family-travel website RoadTripsForFamilies.com. She is a recent past member of the Midwest Travel Writers Association and the Association for Great Lakes Outdoor Writers.
In March 2018 Julie Henning published the book "100 Things to Do in Eugene Before You Die" (Reedy Press). She is a member of the Society of American Travel Writers and recent past member of the Midwest Travel Writers Association and the Association for Great Lakes Outdoor Writers.
She has been published in the Milwaukee Journal Sentinel, the Wisconsin State Journal, Travel Wisconsin, Travel Oregon, Hometown News Group, The Daily Journal (Kankakee, Illinois), the Rochester Post Bulletin, Wisconsin Natural Resources Magazine (DNR publication), Experience Michigan Magazine, the Official Oregon Wine Touring Guide, Metro Parent Milwaukee Magazine, Eugene Cascades & Coast Official Visitors Guide, Trivago, Intercom Magazine, Roadtrippers.com, Amtrak.com, Eugene Magazine, and FTF Geocacher Magazine.
Julie has appeared on Wisconsin Public Radio, Ohio Public Radio, and KCBX FM Central Coast Radio. She has produced episodes for Journey of Discovery with Tom Wilmer, a National Public Radio travel podcast. Julie has also produced travel apps with Sutro Media and Bindu Media. She works full time in marketing.
Julie has appeared on Wisconsin Public Radio, Ohio Public Radio, and KCBX FM Central Coast Radio and is an affiliate producer with the Journeys of Discovery with Tom Wilmer, a National Public Radio travel podcast.
She has blogged for TravelWisconsin.com, Travel Oregon, and VISIT Milwaukee.
Julie travels with her three kids and black lab as much as possible and lives by the motto, "Not all who wander are lost." Check out some of her best work at www.juliehenning.com.